Apple introduced the iPhone 18 Pro at $1,199 and Pro Max at $1,299 during its September 9 'Surprise and Shine' event, featuring an A20 Pro chip, variable-aperture camera, better thermal management, and longer battery life with a familiar design. Pre-orders began September 12, with sales starting September 18.
While some users celebrated their quick upgrades, many shared stories of older models like iPhone 16s and XRs enduring years of heavy use, opting to wait until theirs truly give out amid talks of iPhones lasting around seven years.