Aston Villa Signs Record £20M Visit Rwanda Shirt Deal

The multi-year front-of-shirt deal, finalized by president Francesco Calvo after months of talks, could exceed Betano's £20 million fee by 20 percent and supports Villa's push for revenue amid stadium plans and Profit rules.

Visit Rwanda, already on Arsenal and PSG kits, promotes tourism but faces backlash over UN reports tying the government to Congo conflicts—prompting some Villa fans to call it 'blood money' while others welcome the cash.

No official announcement yet, but it arms Unai Emery's side for another European chase without betting links.

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