M-Pesa
leads with a 91.909 score and 98 percent awareness, followed closely by
Safaricom at 89.623 and Samsung at 89.622, with tech names dominating the top
ten including WhatsApp, Google, and YouTube.
Trust proves key, as 86 percent of respondents say the Superbrands seal makes them more likely to buy, amid M-Pesa's record Sh100 billion half-year revenue and Safaricom's 35.9 percent profit jump.